Dr. Alex Brylske is not just any expert in the diving world; he’s a well-known author and educator who’s transforming the industry. This year, he’s bringing his vast knowledge to the DEMA Show in Las Vegas, a major event for dive professionals. Let’s dive into what he’s offering!
Dive into Sustainability with Dr. Brylske
Dr. Brylske, along with two other accomplished panelists, Chloe Harvey from Reef-World and Cheryl Patterson of Deep Blue Adventures, will lead a session titled “Integrating Sustainability to Expand Your Business and Bottom Line.” Here’s what they’ll cover:
- How to diversify your dive services to capture the interest of today’s audiences.
- Making dive travel a top profit segment in your business, potentially more lucrative than gear and class sales.
- Creating travel packages that are both eco-friendly and economically beneficial.
Expect insights from experts and successful peers about setting up high-impact, environmentally-friendly travel programs. The session will be held on Thursday, November 21, from 8:30-10:00 AM in seminar Room S221.
Connect with the Next Generation of Divers
Dr. Brylske will also conduct a seminar titled “The Changing Face of the Dive Travel Industry…or is it?” Here, he’ll challenge common beliefs about Gen Z and Millennials—that they lack interest or income for diving. He’ll explain how these groups are crucial for the industry’s future and how to tailor marketing to them. Join him on Wednesday, November 20, at 4:00 PM in Room S221.
Building Deep Connections Underwater
Finally, discover how to make diving more meaningful with the seminar “Building Deep Customer Connections Through Dive Travel.” Dr. Brylske will discuss how diving can forge strong bonds with the ocean and foster loyalty among customers. Be sure to catch this on Thursday, November 21, at 10:00 AM.
More About Dr. Alex Brylske
Dr. Brylske, founder of Ocean Education International, has dedicated his career to marine education and conservation. After retiring as a professor, he turned his focus to developing innovative programs for divers and ocean lovers. His goal: help dive operators thrive while promoting environmental awareness. You can contact Dr. Brylske during the DEMA Show at brylske@me.com or visit his website at www.oceaneducationinternational.com.
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