Philippine Diving Takes Center Stage at DEMA Show 2025

Orlando, Florida — The Philippines dives into the spotlight once again through its participation in the DEMA Show 2025, the world’s largest trade-only event for scuba diving, ocean water sports, and adventure travel. The Tourism Promotions Board (TPB) Philippines, in collaboration with the Philippine Department of Tourism (PDOT) USA Overseas offices, will be representing the country at the event which runs from 11 – 14 November 2025, at the Orange County Convention Center in Orlando, Florida, USA.

The Philippine delegation will join the show to strengthen its marketing and promotional efforts targeting the American diving community. In particular, the delegation wants to provide a platform to educate the US dive market about recent developments in the Philippine dive industry and to facilitate business-to-business engagements between Philippine dive operators and international stakeholders.

“The DEMA Show 2025 serves as an opportunity for the country to present numerous reasons why the American community will love diving in the Philippines. Through our presence here, we can strengthen existing partnerships and create new opportunities for our dive industry to thrive,” said TPB Philippines Chief Operating Officer Maria Margarita Montemayor Nograles.

The participation of the delegation in 2025 is expected to further boost the country’s dive tourism sector, especially after the Philippines recorded a 92.67% increase in sales leads and a Php589.9-million total sales lead value during the 2024 DEMA Show in Las Vegas. The Philippines was also recently honored for the third consecutive year as the Best Dive Destination in Asia at the Travel Weekly Asia Readers’ Choice Awards 2025, underscoring its growing appeal among international dive enthusiasts.

This year, the Philippines is showcasing its dive tourism offerings through a 139-square-meter booth featuring 18 premier dive establishments accredited by the Philippine Commission on Sports Scuba Diving (PCSSD) and TPB. These operators will present dive packages and services to strengthen the country’s standing as Asia’s leading dive destination.

Participating resorts and dive operators include Atlantis Dive Resorts & Liveaboards, Balicasag Island Resort, Boracay Adventures Travel and Tours, Buceo Anilao, Casalay Boutique Villas & Dive Resort, Crystal Blue Resort, Earth Explorers Dive + Travel, El Galleon Resort / Asia Divers, Garden of Eden Dive Resort, Kasai Village Dive Resort, Kokays Maldito Beach Resort and Diving Shop, Lalaguna Villas Luxury Dive Resort & Spa, M/Y Resolute (Liveaboard), Magic Resorts Philippines, Marco Vincent, Scandi Divers, Sea Explorers Philippines, and Silver Reef Dive Resort.

The DEMA Show is internationally recognized as the largest trade-only event for the scuba diving, ocean water sports, and adventure travel industries. The event provides a vital platform for networking, business-to-business (B2B) sessions, and knowledge exchange for various participating countries.

With the United States remaining a top source of inbound tourists, TPB’s engagement at DEMA 2025 reflects a broader commitment to expanding the Philippines’ footprint in the global dive tourism industry.