Nicolai co-founded DIVEIN back in 2009 with his brother Torben - initially with the idea that "if we have a popular blog about diving, then we'd have a reason to go dive more often". As DIVEIN grew from a hobby blog about diving, and into a business with a team of people, tons of equipment to buy (to test it), and a range of responsibilities, Nicolai mainly moved behind the scenes to manage the day-to-day operation of DIVEIN. However, he still loves to contribute with articles or reviews, especially in the diving section - and he has taken the role of editor for our new Everyday Life section, as he appreciates the quality of a product when it clearly has a design that shows its worth.